“If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.” AdvertisingControlMass MediaSocial Influence Book:Four Arguments for the Elimination of Television Source: Four Arguments for the Elimination of Television
“The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.” IfsDoeWould BeWatchesSupportTelevisionProgramEntertainmentExcuseCeaseMediumsAdvertisingAdsAdvertisersPopular Entertainment Author:Jerry Mander
