“The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.” Has BeensImportantCultureIndividualCreationProductsDevelopmentInnovationCorporateUnpredictableRapidsAptitudeOrganizationalProduct Development Author:John Seely Brown
“The need for innovation – the lifeblood of business – is widely recognized, and imagination and play are key ingredients for making it happen.” NeedsPlayHappensImaginationKeysInnovationIngredients Author:John Seely Brown
