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“Now companies tend to mine gigantic databases for insights into what might happen six months from now. That might always be valuable, but there's a different kind of value - and a competitive edge - in processing ongoing streams of data through a software model that can quickly and constantly make predictions about, say, whether a certain customer is going to defect, or an aircraft is going to run into trouble.”

“When someone is in a state of flow, that person's brain is not thinking about anything - it's just processing things through chunks at a total instinct level. Athletes in a state of flow describe knowing what will happen just before it does - knowing how a defender will react to a certain move an instant before doing it. Of course, if you know what will happen, you can succeed at doing it, so an athlete in flow has a stand-out game.”