“Every purchasing decision involves a trade-off between what I call fidelity and convenience. Fidelity is the total experience of something - how great the experience is. Convenience is how easy it is to get something. A live concert is a high fidelity way to experience music; an MP3 file is a high convenience way to experience music. Depending on the situation, one or the other is probably pretty appealing. What's not appealing is something that offers neither.” WayEasyDecisionSituationOffersTradeConcertsFilesConvenienceFidelityPurchasingTrade OffsMp3Live ConcertsHigh Fidelity Author:Kevin Maney
“High fidelity is a rich experience, and you'll put up with terrible convenience to get it - maybe it's high cost, waiting in line, jumping through hoops. High convenience is the opposite - it's a commodity, but it's cheap and easy and ubiquitous. A great exclusive boutique shop is high fidelity; Wal-Mart is high convenience. Both are hard to establish in their own way. The thing to remember about sustaining either is that you can't sit still. Some other entity will always find a way to challenge your fidelity position or your convenience position.” WayStillsHardRememberEasyWaitingChallengesLinesRichPositionTerribleCostOppositesShopsEntityCommodityJumpingExclusiveConvenienceFidelitySustainingWaiting In LineHigh Fidelity Author:Kevin Maney
“Fidelity is the total quality of an experience, including a sense of exclusiveness and aura. Convenience is simply how easy something is to get, which often means a low price and ubiquitousness. A super-fidelity product or service would lose its luster and quality if it's pushed too hard toward convenience. A super-convenient product or service would start to get expensive and exclusive if it moved toward higher fidelity, which would naturally undermine its convenience.” IfsMeanHardEasyLosesQualityProductsHigherLowsMovedIncludingExpensiveExclusiveConvenienceConvenientFidelityAurasLuster Author:Kevin Maney