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One Thing Quotes

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One Thing Quotes

“Choose one thing and become a master of it. Choose a second thing and become a master of that. When you become a master of two worlds, say, engineering and business, you can bring them together in a way that will a) introduce hot ideas to each other, so they can have idea sex and make idea babies that no one has seen before and b) create a competitive advantage because you can move between worlds, speak both languages, connect the tribes, mash the elements to spark fresh creative insight until you wake up with the epiphany that changes your life.”

“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.”

“One thing about beginning writers is that they don't really always know their own strengths and weaknesses - you might think you're bad at characterization, but that might really be because of some issue you're having with another element, which is making it hard for you to express character in a convincing way.”

“Well, if there is a spectrum between ethnic and civic forms of nationalism, which is a rather schematic way of looking at it, all nationalism contains elements of both, but Scotland is very far on the civic end of the spectrum. That is partly because nobody has ever been stupid enough to say that Scotland is an ethnicity in a genetic sense. A kingdom of Scotland existed long before anybody talked of a Scottish people. So that is one thing we have been spared.”

“If there's one thing that differentiates me from the rest of my family it's the rock element. I hung out with friends who like punk rock a lot. Not getting a big record deal, and having a hard time for years, it means you have to prove yourself and scratch your way up from nothing.”