“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.” FirstsOne ThingElementsSentencesCopiesAdvertisements Book:The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Source: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
“What separates the professionally successful ... from all the rest is their ability to stay steady, to have stamina. It is one thing to write a good sentence, another to write a good book.” WritingBookAbilitySuccessfulOne ThingSentencesSteadyGood BookStamina Author:Katy Lederer
“One thing I'd do was put a great writer's book beside the typewriter and... type out a beautiful and moving paragraph... and see those sentences rising up... and... think, 'Someday maybe I can write like that....' It was like a dream of possibilities for my own self. And maybe I began to know that there was no other way for the sentence... to... arouse the same feeling. The someone writing whose words were rising from the typewriter became like a mentor for me.... You shouldn't do it more than a few times because you must get on with your own work.” ThinkingKnowsWayWritingI CanBookSelfFeelingsDreamBeautifulMovingMy OwnOne ThingPossibilityTypeSentencesRisingSomedayMentorParagraphTypewritersGreat WritersRising Up Author:Gina Berriault
“One thing my mother always instilled in me is to always know my worth. Don't settle for less. She used to say to me 'Iman, no is a complete sentence, learn to say no. You don't have to explain it you don't have to say anything after it. It's a complete sentence.' So when I came to America 1975, I found out that the black models were being paid less than white models. So the first thing I did was say I'm not going to do the job unless I'm paid the same amount.” KnowsFirstsJobsAmericaUsedMotherFoundBlackWhiteOne ThingAmountModelsPaidSentencesSettlingSay AnythingImanLearn To Say No Author:Iman Abdulmajid
“I hope that my ideas attract a lively dialogue, even if my sentences are simple. Simple sentences have always served me well. And I don't use semicolons. It's hard to read anyway, especially for high school kids. Also, I avoid irony, too. I don't like people saying one thing and meaning the other.” PeopleIfsWellsIdeasHardUseKidsSchoolSimpleOne ThingHigh SchoolSentencesDialogueIronyLively Author:Kurt Vonnegut
“The one thing fiction and non-fiction writing have in common for me is that sense of trying to get the sentences to be minimal but at the same time be a little overfull - to encourage them to do a kind of poetic work.” WritingTryingKindLittlesCommonFictionOne ThingSentencesPoeticNon FictionFiction Writing Author:George Saunders