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“Without investments in research and science that will create the next Apple, create the next new innovation that will sell products around the world, we will lose. If we're not training engineers to make sure that they are equipped here in this country, then companies won't come here. Those investments are what's going to help to make sure that we continue to lead this world economy not just next year, but 10 years from now, 50 years from now, a hundred years from now.”

“The industrial-technological system may survive or it may break down. If it survives, it MAY eventually achieve a low level of physical and psychological suffering, but only after passing through a long and very painful period of adjustment and only at the cost of permanently reducing human beings and many other living organisms to engineered products and mere cogs in the social machine.”

“I honestly believe that sound commercialism is the best test of true value in art. People work hard for their money and if they won't part with it for your product the chances are that your product hasn't sufficient value. An artist or writer hasn't any monopoly .... If the public response to his artistry is lacking, he'd do well to spend more time analyzing what's the matter with his work, and less time figuring what's the matter with the public.”

“The more I have learned about wine ... the more I have realized that it weaves in with human history from its very beginning as few, if any, other products do. Textiles, pottery, bread ... there are other objects of daily use that we can also trace back to the Stone Age. Yet wine alone is charged with sacramental meaning, with healing powers; indeed with a life of its own.”

“It takes time and experience to absorb new technologies, so technologically backward producers need a period of protection from international competition during this period of learning. Such protection is costly, because the country is giving up the chance to import better and cheaper products. However, it is a price that has to be paid if it wants to develop advanced industries.”

“If we want to make the best products, we also have to invest in the best ideas... Every dollar we invested to map the human genome returned $140 to our economy... Today, our scientists are mapping the human brain to unlock the answers to Alzheimer's... Now is not the time to gut these job-creating investments in science and innovation. Now is the time to reach a level of research and development not seen since the height of the Space Race.”

“Today, you have 20 percent of the world controlling 80 percent of the Gross Domestic Product; you've got a $30 trillion (US) world economy, and $24 trillion of it is in the developed countries... These inequities can't exist. So if you are talking about systemic breakdown, I think you have to look in terms of social breakdown.”

“If we teach only the findings and products of science - no matter how useful and even inspiring they may be - without communicating its critical method, how can the average person possibly distinguish science from pseudoscience?”

“I have shown that those who deplore Artificial Intelligence are also those who deplore the evolutionary accounts of human mentality: if human minds are non-miraculous products of evolution, then they are, in the requisite sense, artifacts, and all their powers must have an ultimately mechanical explanation. We are descended from macros and made of macros, and nothing we can do is beyond the power of huge assemblies of macros.”

“Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.”

“If development was measured not by gross national product, but a society's success in meeting the basic needs of its people, Vietnam would have been a model. That was its real "threat." From the defeat of the French at Dien Bien Phu in 1954 to 1972, primary and secondary school enrollment in the North increased sevenfold, from 700,000 to almost five million. In 1980, UNESCO estimated a literacy rate of 90 percent and school enrollment among the highest in Asia and throughout the Third World.”

“Intuition is a combination of insight and imagination that was once attributed to spiritual communication. Mathematicians call it 'fuzzy logic,' drawing conclusions from vague or subjective input. The mind becomes aware without the direct intervention of reasoning. Once you can imagine something you can begin the process of creating it. Executives use intuition to make many product, investment, and hiring decisions, even if they deny it. Success in business may depend on an accurate gut.”

“I'm beginning to feel that the real endangered species on planet earth are not the whales and the elephants but those of us who can laugh at the world and ourselves. ... I fear the dry turn of the American mind, this focus on the literal, as much as I fear our capacity for self-destruction. We've become hagridden by facts, obsessed with product instead of process. Where's the energetic wit, the looney outlook, the frivolity, the lightness of comforting laughter? It has become fashionable to know and unfashionable to feel, and you can't really laugh if you can't feel.”

“However, if we leave the industrial machinery and their energy-distribution networks and leave them also all the people who have routine jobs operating the industrial machinery and distributing its products, and we take away from all the industrial countries all their ideologies and all the politicians and political machine workers, people would keep right on eating. Possibly getting on a little better than before.”

“If an open source product gets good enough, we'll simply take it. So the great thing about open source is nobody owns it - a company like Oracle is free to take it for nothing, include it in our products and charge for support, and that's what we'll do. So it is not disruptive at all - you have to find places to add value. Once open source gets good enough, competing with it would be insane. We don't have to fight open source, we have to exploit open source.”

“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.”

“User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”

“Programs of a political nature are important end products of social quality that can be effective only if the underlying structure of social values is right. The social values are right only if the individual values are right. The place to improve the world is first in one's heart and head and hands, and then work outward from there.”

“If I were poet now, I would not resist the temptation to trace my life back through the delicate shadows of my childhood to the precious and sheltered sources of my earliest memories. But these possessions are far too dear and sacred for the person I now am to spoil for myself. All there is to say of my childhood is that it was good and happy. I was given the freedom to discover my own inclinations and talents, to fashion my inmost pleasures and sorrows myself and to regard the future not as an alien higher power but as the hope and product of my own strength.”

“The company that employed me strived only to serve up the cheapest fare that the customer would tolerate, churn it out as fast as possible, and charge as much as they could get away with. If it were possible to do so, the company would sell what all businesses of its kind dream about selling, creating that which all of our efforts were tacitly supposed to achieve: the ultimate product -- Nothing. And for this product they would command the ultimate price -- Everything.”

“A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.”

“One thing people underestimate is how markets don't allow anyone to do anything except make better and better products. There's not much leeway. The world is a lot more competitive than most people think, particularly in a high-technology area. If a company takes its eye off improving its products, if it tries to do anything that would be viewed as an exercise of power, it'll be displaced very rapidly.”

“My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.”