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“I don't know if Britain ever really achieved that much glamour. We had post-war austerity rather than post-war prosperity, and our cultural products of the time include some pretty dour kitchen-sink dramas of the A Kind of Loving variety. (This kind of film seems disillusioned with the sixties before they've even really begun.)”

“Television is a completely different industry now. It's just extraordinary. It's so wonderful, because there's more interesting product. It attracts the best writers and directors. And one thing that's really interesting about it is that it used to be, if you were on a big network show, like it or not, you were a household face and name. And believe it or not, not all actors like that. That's not their goal. They just like being actors. And there are so many actors that are on hit shows that I have never seen, I've never heard.”

“R&D generally has been a bipartisan thing, because in the IT space, in the medical space, the U.S., the benefits to ourselves and the world and our economy have been very, very clear. I'm hopeful we can make a very strong case there. Energy is actually harder; it takes more time to get a product, but if you do it's a very, very big market and the constraints of doing that in a clean way are more obvious all the time.”

“[Melinda Gates] is a lot of fun to work with. There's some of the people skills that she's better at and cares about more. It'd be a mistake not to think of her as very numerical and interested in the science. I enjoy, if I get ahead of her, say, understanding the immune system, then we can spend a few hours, where I'm going through how amazing it is and interesting, and how that affects our creating new products, so I've always had a partner.”

“Fidelity is the total quality of an experience, including a sense of exclusiveness and aura. Convenience is simply how easy something is to get, which often means a low price and ubiquitousness. A super-fidelity product or service would lose its luster and quality if it's pushed too hard toward convenience. A super-convenient product or service would start to get expensive and exclusive if it moved toward higher fidelity, which would naturally undermine its convenience.”

“The trouble is that Millennials and many recent products of the public schools believe that America was made great, if they're even taught that it's great, if they're taught that it's great, you know what they're told is the reason? Diversity. There's diversity all over the world. You can go to places where there is diversity out the wazoo, folks. You can go to places all over the place world and you can find the most diversity, you can find perfect diversity, however you find it. You will not find a United States.”

“The challenges, the changes we're talking about often seem to them like unbelievable opportunities to deliver a product quicker, better. If you can improve the quality, lower the cost, and improve the turns - and you can do that because your information systems, your delivery systems, are better because of technology - well, you see that as a wonderful opportunity to gain market share.”

“If the Health Impact Fund were to be instituted, a single company would be in charge of a medical product all the way from its conception to the health improvements realized by actual patients. The company would be paid for health impact, and it would have to arrange the entire pipeline in between - all the steps of invention, of clinical testing, of getting marketing approval in many different countries, of wholesalers and retailers and prescriptions and so on - in a holistically optimal way.”

“Words become, 'product', so that it is as though you'd bought a 'hand-cooked' packet of crisps; there are different makes, various flavours, but in the end, they're all rather similar and while eating them while sipping white wine makes you feel posher than if you'd bought the bog-standard ones, afterwards you don't remember very much about them.”

“I am simply a fairly typical product of a movable sensibility, living and working in a world that is itself increasingly small and increasingly mongrel. I am a multinational soul on a multinational globe on which more and more countries are as polyglot and restless as airports. Taking planes seems as natural to me as picking up the phone or going to school. I fold up my self and carry it around as if it were an overnight bag.”

“Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."”

“Look at the product pipeline, look at the fantastic financial results we've had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you're really listening and reacting to the best ideas of the people we have.”