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Quote by Paula Scher

“What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.”

Quote by Paula Scher

Author

Paula Scher is an accomplished graphic designer renowned for her innovative work in typography, brand identity, and visual communication. Born on October 6, 1948, she has been influential in the design world since the 1970s. more

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“The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.”

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