“As Erika Hall, author of 'Just Enough Research' writes, "When the research focuses on what people actually do (watch cat videos) rather than what they wish they did (produce cinema-quality home movies) it actually expands possibilities.”
Quote by Ryan Hoover
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Hooked: How to Build Habit-Forming Products
This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more
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