“If you picked your top 25 things and took off the bottom 20 and avoided them, because they might hurt the top 5, you would be using the negative space idea. The result is more work on the stuff you really care about. Depending on how far different your 1-25 really were, you might have a top 10 that were almost all the same thing, so there’s a little bit of accuracy of scope that is involved.”
Book:sciVive