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Quote by Jonathan Ive

“We're very genuinely designing the best products that we can for people.”

Quote by Jonathan Ive

Author

Jonathan Ive, born on February 27, 1967, is a renowned industrial designer from the United Kingdom. Known for his minimalist and elegant design style, he is the soul of Apple's design team and has had a profound impact on the appearance and user experience of Apple products. more

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“The quest for simplicity has to pervade every part of the process. It really is fundamental.”

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“We try to solve very complicated problems without letting people know how complicated the problem was.”

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“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.”

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“Simplicity is not the absence of clutter.”

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“We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.”

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“Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.”

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“We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”

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Author:Jonathan Ive

“And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.”

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“Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.”

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Author:Jonathan Ive

“There is beauty when something works and it works intuitively.”

Author:Jonathan Ive