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“The problem of reference was already an almost insoluble one: how is it with the real? How is it with representation? But when, with the Virtual, the referent disappears, when it disappears into the technical programming of the image, when there is no longer the situation of the real world set over against a light-sensitive film (it is the same with language, which is like the sensitive film of ideas), then there is, ultimately, no possible representation any more.” — Jean Baudrillard
The problem of reference was already an almost insoluble one: how is it with the real? How is it with representation? But when, with the Virtual, the referent disappears, when it disappears into the technical programming of the image, when there is no longer the situation of the real world set over against a light-sensitive film (it is the same with language, which is like the sensitive film of ideas), then there is, ultimately, no possible representation any more.