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“Letting potential hires choose which dimension is more important makes them feel like they have more of an active role in the process—and hopefully satisfies their need to negotiate. By letting candidates choose between two options the boss is equally happy with, potential hires feel like they have more autonomy without making the boss any worse off. It’s providing a menu: a limited set of options from which people can choose.” — Jonah Berger
Letting potential hires choose which dimension is more important makes them feel like they have more of an active role in the process—and hopefully satisfies their need to negotiate. By letting candidates choose between two options the boss is equally happy with, potential hires feel like they have more autonomy without making the boss any worse off.
It’s providing a menu: a limited set of options from which people can choose.