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Quote by Paula Scher

“Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.”

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Paula Scher is an accomplished graphic designer renowned for her innovative work in typography, brand identity, and visual communication. Born on October 6, 1948, she has been influential in the design world since the 1970s. more

“What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.”

People Thinking Should Littles States Happens Kids Mother Next Bits United Accepting United States Audience Little Bit Expectations Incredibles Something New New Things Plates Terrific

Author:Paula Scher

“I think that it's a great time to be a designer.”

Thinking Designer Great Times

Author:Paula Scher

“I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.”

Knows Kind Able My Own All Kinds

Author:Paula Scher

“I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.”

Way Kind Different Able Practice Design Expectations Different Ways Broads

Author:Paula Scher

“I think that the ability of people to accept new things is growing, and that's good for all of us.”

People Thinking Ability Accepting Growing New Things

Author:Paula Scher

“My expectation is that technology always changes.”

Technology Expectations

Author:Paula Scher

“Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.”

Want Needs Grows Can Do Technology Fantastic

Author:Paula Scher

Quote by Paula Scher

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