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Quote by James C. Collins

“It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what you make is going to become outmoded faster than it has at any time in the past. ...hang on to the idea of who you are as a company, and focus not on what you do, but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your ability to adapt to change.”

Quote by James C. Collins

Author

James C. Collins
James C. Collins

James C. Collins was an American author known for his works in the fields of business management and organizational leadership. His writings delve into the key factors of corporate success and how individuals and teams can achieve excellence. more

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