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Quote by Adrian Frutiger

“If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.”

Quote by Adrian Frutiger

Author

Adrian Frutiger

Adrian Frutiger, born on May 24, 1928, was a renowned Swiss typeface designer. His work encompasses a variety of font types, including sans-serif and serif fonts, with his most famous creations being Frutiger and Avenir. His design philosophy emphasizes clarity and functionality, which has had a profound impact on modern typography. more

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