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“With MTV in the '80s, you made your album but then you needed to use any money you made to create a video - instead of being able to use that money to pay for you and your band to live on while you wrote new songs. So MTV upped the ante of looking for one hit. Conceptual bands who didn't have a hit were going to lose.” — Mark Mothersbaugh
With MTV in the '80s, you made your album but then you needed to use any money you made to create a video - instead of being able to use that money to pay for you and your band to live on while you wrote new songs. So MTV upped the ante of looking for one hit. Conceptual bands who didn't have a hit were going to lose.