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“Now, communicating is a system. A single message might move across six different formats before it sticks. One piece of content might be in written form. Another might happen in a panel discussion. That discussion might be cut into short-form videos and posted on a variety of channels. At my company, we have found that communication works best when you think through it as a system of sticky moments that are designed with intention.” — Nancy Duarte
Now, communicating is a system. A single message might move across six different formats before it sticks. One piece of content might be in written form. Another might happen in a panel discussion. That discussion might be cut into short-form videos and posted on a variety of channels. At my company, we have found that communication works best when you think through it as a system of sticky moments that are designed with intention.