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Quote by Maurice Levy

“There are a lot of robots who can open clicks. And they can click instead of human beings and this is damaging the confidence and the trust that the client has on programmatic.”

Quote by Maurice Levy

Author

Maurice Levy, born on February 18, 1942, is an outstanding businessman. He has over four decades of experience in the advertising and media industry and once served as the CEO of one of the world's largest advertising companies. Levy is renowned for his profound understanding of the advertising industry and innovative thinking. more

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“Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.”

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