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“What guided Chaplin was the proper protection of self-interest (or craziness). So Chapling, Douglas Fairbanks, and Mark Pickford, with DW Griffith and William S Hart, made an alliance, called United Artists, whereby they would own a distribution company that would market their pictures, allowing them a greater return than if they leased the movies to some outside distributor.” — Edward Jay Epstein
What guided Chaplin was the proper protection of self-interest (or craziness). So Chapling, Douglas Fairbanks, and Mark Pickford, with DW Griffith and William S Hart, made an alliance, called United Artists, whereby they would own a distribution company that would market their pictures, allowing them a greater return than if they leased the movies to some outside distributor.