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“The trick here is, while the actual pleasure begins to recede and blur, we simultaneously bring the imagined pleasure more fully into focus. And when we do, even the memory of the pleasure becomes more and more heightened and imagined, thus anticipation is increased. This kind of anticipation is the spiritual equivalent of a Cheeto and we want them to eat the whole bag.” — Geoffrey Wood
The trick here is, while the actual pleasure begins to recede and blur, we simultaneously bring the imagined pleasure more fully into focus. And when we do, even the memory of the pleasure becomes more and more heightened and imagined, thus anticipation is increased. This kind of anticipation is the spiritual equivalent of a Cheeto and we want them to eat the whole bag.