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Quote by Robert Cialdini

“A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until they changed one thing. At the top of the ad they said, "Hear what you've been missing." And that caused the skyrocketing of the interest in purchasing of the product. Why? Because with something new, people are uncertain, and when they are uncertain, they want to avoid losses.”

Quote by Robert Cialdini

Author

Robert Cialdini

Robert Cialdini is a renowned psychologist and author, known for his pioneering research in the field of persuasion and influence. Born on April 27, 1945, he is a professor of psychology at the University of Arizona and an authority in the field of persuasion. more

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