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Quote by Guy Kawasaki

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The Macintosh Way

This book explores the philosophy and methodology behind the development of Apple's Macintosh computers, highlighting the innovative strategies and design principles that contributed to their success. more

Author

Guy Kawasaki
Guy Kawasaki

Guy Kawasaki is a renowned author, entrepreneur, and venture capitalist. He is best known for his tenure at Apple, where he served as the vice president of marketing. Kawasaki's writings cover topics such as innovation, entrepreneurship, and marketing, and have been widely appreciated by readers. more

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“I do not rush into constructive work. When I get an idea, I start right away to build it up in my mind. I change the structure, I make improvements, I experiment, I run the device in my mind. It is absolutely the same to me whether I operate my turbine in thought or test it actually in my shop. It makes no difference, the results are the same. In this way, you see, I can rapidly develop and perfect an invention, without touching anything.”

“How many understand that Nature is the essential character of whatever is. It's something you'll find by looking not at, but in, always in. It's always inside the thing, and it makes the outside. And some day, when you get sufficiently proficient in understanding the use of the term, you can tell by the outside pretty much from what's inside.”