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“To use the image of Che Guevara to sell vodka is a slur on his name and memory. He never drank himself, he was not a drunk, and drink should not be associated with his immortal memory... As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world.” — Alberto Korda
To use the image of Che Guevara to sell vodka is a slur on his name and memory. He never drank himself, he was not a drunk, and drink should not be associated with his immortal memory... As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world.