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Quote by Edward de Bono

Work

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

This book explores the principles of lateral thinking to inspire creative problem-solving and new ideas in various contexts. more

Author

Edward de Bono
Edward de Bono

Edward de Bono is a renowned physician and expert in thinking skills. Born in May 1933, he is known for his contributions to the fields of creative thinking and problem-solving. Dr. de Bono has a deep background in both medicine and psychology, and his work has had a profound impact on the fields of education and business. more

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“An idea that is developed and put into action is more important than an idea that exists only as an idea.”