“When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.” IfsFeelsShouldEnoughProcessCompanyToo MuchMessPredictability Author:Keith Rabois
“The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.” FirstsMeanDoeRedTasksOnlinePensEditorsSimplifyEliminatingOmitting Author:Keith Rabois
“The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.” PeopleThinkingLongTwoUseNightThreeTrackComplicatedRepeatsInitiativeCan NotFrameworkThree ThingsSimplify Author:Keith Rabois
“Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.” PeopleKnowsWorldWellsCharacterChallengesAcceptingYeahExcuseComplicatedComplexityChanging The WorldSimplify140 Character Author:Keith Rabois
“You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.” WayImportantReasonCharacterForceStuffSimpleCompanyProductsConceptsRedMarketingReason WhyNo ReasonInitiativeSimplifyEliminating Author:Keith Rabois
“It's actually a good thing if you do reference checks on somebody and half the people you call say they are a micromanager and the other half say they actually give me a lot of responsibility. That's a feature not a bug.” PeopleIfsGivingHalfResponsibilityGive MeGood ThingsChecksFeaturesBugsOther Half Author:Keith Rabois
“Transparency people talk a lot about, it's a goal everybody ascribes to but when push comes to shove, very few people actually adhere to it.” PeopleGoalTransparency Author:Keith Rabois
“The office environment that people work in everyday dictates the culture that you are going to be in.” PeopleCultureEnvironmentOfficeEveryday Author:Keith Rabois
“I think you must have your own office. I don't believe ever in shared office spaces.” ThinkingBelieveSpaceOfficeDon't BelieveOffice Space Author:Keith Rabois
“Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.” PeopleIfsThinkingWorldWayMeanHardSpaceSpecialVery GoodCult Author:Keith Rabois