“That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”
Quote by Phil Dusenberry
Author
Phil Dusenberry
Phil Dusenberry was an outstanding creative director, renowned for his exceptional contributions to the advertising industry. His career spanned multiple fields, including advertising, film, and television. more