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Quote by Pooja Agnihotri

“Without solid insights gained through market research, any kind of marketing you do is like throwing your pamphlets at Times Square and hoping somebody will pick them up, read them, become interested, and get the product. That happens… just not so often.”

Quote by Pooja Agnihotri

Book:Market Research Like a Pro
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Market Research Like a Pro

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Pooja Agnihotri

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“Religious people tend to encounter, among those who are not, a cemented certainty that belief in God is a crutch for the weak and the fearful...Now the belief in God may turn out at the last trump to be a mistake. Meantime, let us be quite clear, it is not merely the comfort of the simple--though it is that too, much to its glory--it is a formidable intellectual position with which most of the first-class minds of the human race, century in and century out, have concurred, each in his own way....speaking of crutches--Freud can be a crutch, Marx can be a crutch, rationalism can be a crutch, and atheism can be two canes and a pair of iron braces. We none of us have all the answers, nor are we likely to have. But in the country of the halt, the man who is surest he has no limp may be the worst-crippled.”

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Book:This is my God: the Jewish way of life
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“A good metric is a ratio or a rate. Accountants and financial analysts have several ratios they look at to understand, at a glance, the fundamental health of a company. You need some, too. There are several reasons ratios tend to be the best metrics: • Ratios are easier to act on. Think about driving a car. Distance traveled is informational. But speed—distance per hour—is something you can act on, because it tells you about your current state, and whether you need to go faster or slower to get to your destination on time. • Ratios are inherently comparative. If you compare a daily metric to the same metric over a month, you’ll see whether you’re looking at a sudden spike or a long-term trend. In a car, speed is one metric, but speed right now over average speed this hour shows you a lot about whether you’re accelerating or slowing down. • Ratios are also good for comparing factors that are somehow opposed, or for which there’s an inherent tension. In a car, this might be distance covered divided by traffic tickets. The faster you drive, the more distance you cover—but the more tickets you get. This ratio might suggest whether or not you should be breaking the speed limit.”

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Book:Lean Analytics: Use Data to Build a Better Startup Faster
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