“The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.”
Quote by Seth Godin
Author
You May Also Like
“The challenge of our time is to find a journey worthy of your heart and your soul.”
Source: The Icarus Deception: How High Will You Fly?
“We don't need more stuff, we need more humanity.”
Source: The Icarus Deception: How High Will You Fly?
“The resistance is not something to be avoided, it's something to seek out.”
Source: The Icarus Deception: How High Will You Fly?
