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“The cost of an irrelevant ad is not just equal to the money you spent in running that ad. It also includes the damage it has done by making people irritated with the wrong targeting and now how much extra you will be required to spend on your next ad to fix that damage.” — Pooja Agnihotri
The cost of an irrelevant ad is not just equal to the money you spent in running that ad. It also includes the damage it has done by making people irritated with the wrong targeting and now how much extra you will be required to spend on your next ad to fix that damage.