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Quote by Anne Elizabeth Moore

“What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,”

Quote by Anne Elizabeth Moore

Book:Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
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Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

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Anne Elizabeth Moore
Anne Elizabeth Moore

Anne Elizabeth Moore is a visual artist known for her unique perspective and approach to exploring contemporary social and cultural issues. Her specific biography and artistic achievements are yet to be detailed. more

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