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Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity

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Douglas Rushkoff
Douglas Rushkoff

Douglas Rushkoff is a writer, media theorist, and cultural critic of the digital age. Born on February 18, 1961, he is renowned for his profound insights into technology, media, and culture. Rushkoff's work covers a wide range of topics from personal technology to global politics, frequently exploring how technology shapes social structures and human behavior. more

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“The internet arrived for most of us in the late 1990s, into a society where the middle class was starting to crumble and where financial insecurity was rising, and we were sleeping an hour less than people did in 1945. It would always have been hard to resist the sophisticated human-hacking of surveillance capitalism, but it appeared we were already getting weaker, and we were easier to hack than we would have been otherwise.”

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“For example, vehicles monitor their drivers’ behavior and share the data with the algorithms of the insurance companies, which raise the premiums they charge “bad drivers” and lower the premiums for “good drivers.” The American scholar Shoshana Zuboff has termed this ever-expanding commercial monitoring system “surveillance capitalism.”

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“You are no longer being tracked. You are being continued.”

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“A poet is somebody who feels, and who expresses his feelings through words. This may sound easy. It isn’t. A lot of people think or believe or know they feel — but that’s thinking or believing or knowing; not feeling. And poetry is feeling — not knowing or believing or thinking. Almost anybody can learn to think or believe or know, but not a single human being can be taught to feel. Why? Because whenever you think or you believe or you know, you’re a lot of other people: but the moment you feel, you’re nobody-but-yourself. To be nobody-but-yourself — in a world which is doing its best, night and day, to make you everybody else — means to fight the hardest battle which any human being can fight; and never stop fighting.”

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