“I'm not interested in Vice President. I'm hanging around Arizona. I'm running again for Sheriff.” Quote by Joe Arpaio
“I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.” ThinkingTryingViewsRaceSituationRelyCandidatesUnpredictable Author:Roger Ailes
“If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.” IfsWantProblemInterestingMediaCandidatesCoverageMedia Coverage Author:Roger Ailes
“They [candidates] say, "I don't want to say anything controversial." And so nobody covers them. Then they blame the journalists, saying "Why don't they write down what I said?" In congressional races, 90 percent of the time the answer is, "Because you are boring and you don't have anything that makes me interested in listening to you. Why the heck should somebody write it down? There's nothing here worth hearing."” WantShouldWritingSaidAnswersRaceListeningPercentBlameBoringHearingJournalistCandidatesSay AnythingControversial Author:Roger Ailes
“You've got to find a difierent approach. You've got to create some interest in your language, in the words and pictures you create. If a candidate can't give a 10-minute speech and have reporters reaching for their pens in the first 90 seconds, he probably shouldn't be running.” IfsGivingFirstsRunningLanguageInterestMinutesSpeechApproachCandidatesReachingPensSecondsReporters Author:Roger Ailes
“I always think I'm the Tom Cruise of music - a lot of success and fans, but no critics, darling.” ThinkingFansCriticsTomsDarlingCruise Author:Jon Bon Jovi
“Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.” IfsMayAdvantageInterviewsFriendlyReporters Author:Roger Ailes
“Reporters have a different point of view and a different job. Consequently, to the extent that you can help them turn in an interesting story that their editor is going to like and that's going to further their careers, they're going to give you more ink and cover you.” GivingDifferentHelpingStoriesJobsTurnsInterestingViewsCareersPoint Of ViewOver YouEditorsReportersInkDifferent JobsDifferent Points Of ViewInteresting Stories Author:Roger Ailes
“An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.” LooksProblemLevelsMediaPaidEnormous Author:Roger Ailes
“If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.” PeopleIfsThinkingKnowsWantLittlesDifferentKnow HowFocusUniqueCommunicators Author:Roger Ailes
“If you're running because you want a job that's prestigious or because you have this vague knowledge that you're better than everybody else, you're easier to beat.” IfsWantRunningJobsEasierBeatsVaguePrestigious Author:Roger Ailes