“European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.”
Quote by Virginia Postrel
Work
The Power of Glamour: Longing and the Art of Visual Persuasion
This book delves into the concept of glamour, examining its role in shaping consumer desires and societal values through the lens of visual persuasion. It investigates how glamour is used to evoke emotions and influence behavior, drawing on examples from fashion, advertising, and popular culture. more
Author
Virginia Postrel
American writer born on January 14, 1960. She is the author of works such as 'The Economic Naturalist' and 'The Substance of Style', and has a significant influence in both the academic and business communities with her unique perspective and in-depth analysis. more
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