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“An athlete like Lionel Messi has a significant impact on Argentina's soft power on the global stage because he's able to use his talent and success on the soccer field to promote positive perceptions of Argentina to the rest of the world. His skills and success on the soccer field have helped to draw international attention to Argentina, which is not as well-known as some of its South American neighbours like Brazil. Messi's accomplishments, which include numerous individual awards and titles, as well as his massive fanbase, have helped to raise the profile of Argentine soccer and the country itself on a global scale. His success has made him a household name in many countries around the world, and as a result, his image and reputation are frequently associated with Argentina.” — Ajaz Ahmad Khawaja