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“I can tell you as a fact that if you'd asked anyone in Hollywood one year before 'Pirates of the Caribbean' had come out, they'd have told you the pirate movie was a dead genre. And it's not that it's a dead genre. If you make a bad pirate movie, no one will want to see it. If you make a good one, everyone will want to see it.” — Dean Devlin
I can tell you as a fact that if you'd asked anyone in Hollywood one year before 'Pirates of the Caribbean' had come out, they'd have told you the pirate movie was a dead genre. And it's not that it's a dead genre. If you make a bad pirate movie, no one will want to see it. If you make a good one, everyone will want to see it.