“I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.”
Quote by Dieter Rams
Author
Dieter Rams
Dieter Rams is a German industrial designer born on May 20, 1932. Known for his minimalist, functional, and sustainable design philosophy, he is one of the pioneers of the modern design movement. more
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