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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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Jyoti Guptara

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“Prior to the era of polarization, ingroup favoritism, that is, partisans' enthusiasm for their part or candidate, was the driving force behind political participation. More recently, however, it is hostility toward the out-party that makes people more inclined to participate. In other words, Americans are now motivated to... take part in political action not by love for their party's candidate but by hatred of the other party's candidate. Negative partisanship means that American politics is driven less by hope and more by the Untruth of Us Versus Them.”

PoliticsCandidatesAmericansPolitical Party
Author:Greg Lukianoff & Jonathan Haidt
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“Bitch (noun): A woman who won't bang her head against the wall obsessing over someone else's opinion - be it a man or anyone else in her life. She understands that if someone does not approve of her, it's just one person's opinion; therefore, it's of no real importance. She doesn't try to live up to anyone else's standards - only her own. Because of this, she relates to a man very differently.”

Inspirational
Book:Why Men Love Bitches: From Doormat to Dreamgirl―A Woman's Guide to Holding Her Own in a Relationship
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