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“Whatever fighting words you hear from the bargaining table, the reality is that with the new TV contract about to take effect and the incredibly lucrative ancillary revenue streams, both sides know we are on the verge of ushering in the most lucrative payday in the history of professional sports. The history of professional football is that nothing happens until the very last moment.” — Leigh Steinberg
Whatever fighting words you hear from the bargaining table, the reality is that with the new TV contract about to take effect and the incredibly lucrative ancillary revenue streams, both sides know we are on the verge of ushering in the most lucrative payday in the history of professional sports. The history of professional football is that nothing happens until the very last moment.