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Quote by Al Ries

“Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.”

Quote by Al Ries

Book:Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

Work

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

This book delves into the principles of marketing warfare, offering insights into competitive strategies and tactics in the business world. The 20th Anniversary Edition includes additional commentary and annotations from the original authors, providing a deeper understanding of the concepts presented. more

Author

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning. more

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