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Quote by Sheena Iyengar

“I mean can you walk to school on your own? Can you study science? Can you study math? Can you go to a normal school? Do you need to go to a special school? What is going to become of you when you grow up? Are you going to have to live on social security and SSI?”

Quote by Sheena Iyengar

Author

Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more

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“Are you going to be able to shave your legs? Are you going to be able to get married? So it was constantly thinking about both choice in terms of possibilities - I mean because choice is the thing that is supposed to enable you to be whatever it is you want to be - and yet, at the same time you have to think about choice in terms of its limitations.”

Thinking Want Mean Able Choices Term Possibility Married Legs Limitation Constantly Thinking

Author:Sheena Iyengar

“I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?”

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Author:Sheena Iyengar

“I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.”

People Ifs Knows Trying Doe Choices Limits Approach Advantage Domain Cognizant

Author:Sheena Iyengar

“When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I don't automatically decide that I must be the one to choose or that it's important for me to make every choice in my life.”

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Author:Sheena Iyengar

“I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.”

Trying Choices Energy Five Particular Limits Picks Areas Priorities Good Choices

Author:Sheena Iyengar

“I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in order for you to really get what you want out of it you have to put a lot into it and so I'm only willing to do that for a few different things and for the rest I really just try to either satisfy, come up with a simple rule or let somebody else make the choice.”

Thinking Want Trying Different Order Choices Fun Simple Willing Activity Come Up What You Want Different Things

Author:Sheena Iyengar

“It's always a thrilling experience to go into a place that offers you a lot of choice. You know it's like it reminds you of when you're a kid and you go to the amusement park and whether it be Disneyworld or Six Flags you know that thrilling moment when you first enter and you know you've got all these possibilities for the day and it's really a... it's a wonderful feeling.”

Knows Firsts Moments Feelings Kids Choices Wonderful Possibility Offers Six Parks Flags Amusement Thrilling Amusement Parks

Author:Sheena Iyengar

“I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store that offered you so many varieties, things you'd never contemplated before, you know like 250 mustards and vinegars and over 500 different kinds of fruits and vegetables, or over 2 dozen different types of water.”

Knows Kind Littles Different Feelings Used Bits Water Type Little Bit Fruit Stores Variety Vegetables Dozen Different Kinds Vinegar Mustard Fruits And Vegetables Over 50

Author:Sheena Iyengar

“I love doing commercials! Usually, they have enough money that they can take time and photograph it well.”

Wells Enough Photograph Take Time

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“This is at a time when you know most of us drank tap water, so I used to go to this store and examine all the varieties and we used to marvel at all the choices out there, but I found that I rarely bought anything and I kind of thought that was kind of curious. I mean, they had things that the other grocery stores didn't have and yet I never bought anything.”

Knows Kind Mean Used Choices Found Water Stores Curious Variety Drank Groceries Grocery Stores Tap Water

Author:Sheena Iyengar