Quotessence
Home / Quotes / Quote / Image

Quote image editor Greg Lippmann

Back to previous page

“They have four categories: happy, satisfied, dissatisfied, disgusted. If they hit happy, they've screwed up; They never want you to be happy. On the other hand, they don't want you so disgusted you quit. The sweet spot is somewhere between dissatisfied and disgusted.” — Greg Lippmann

Quote 1080 x 1350 Instagram portrait
More
Platforms
Pure ratios
They have four categories: happy, satisfied, dissatisfied, disgusted. If they hit happy, they've screwed up; They never want you to be happy. On the other hand, they don't want you so disgusted you quit. The sweet spot is somewhere between dissatisfied and disgusted.
— Greg Lippmann