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Quote by Giorgio Armani

“I like to think that when an athlete wears Armani, it makes him or her feel confident, and as we all know, confidence is fundamental to winning in any competition.”

Quote by Giorgio Armani

Author

Giorgio Armani, an iconic Italian fashion designer, was born on July 11, 1934. Renowned for his minimalist and elegant design style, he is one of the most influential figures in modern high fashion. more

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“Of course, the muscular build of athletes is always a challenge for a designer, but my clothing's softness and comfort, which are central aspects of my stylistic vision, allow it to adapt to various physical builds effortlessly.”

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“Of course sportsmen and women are not only great role models, they are great fashion models too, as they are at the peak of physical perfection.”

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“The stars I have worked with not only look good in my clothes, but they also embody a spirit of dedication and hard work that I relate to and admire.”

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“To be the best in your field is a great ambition, and requires discipline and a huge amount of effort. The athletes who possess this drive are the ones I am attracted to.”

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“Modern life requires us to be more and more flexible in our attire.”

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“Today we no longer live in a way that is constrained by simple working or leisure environments - we travel, we work on laptops in coffee shops, we go out to dinner straight from work.”

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“Our wardrobe needs to be more versatile, and, above all, it needs to be comfortable.”

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“Sports will always be important in global culture, and so fashion, as a reflection of cultural trends, will always incorporate influences from sports.”

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Author:Giorgio Armani

“Technical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.”

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Author:Giorgio Armani

“Italy is not widely thought of as a pioneer of youth culture in the way, say, the UK is.”

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Author:Giorgio Armani