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Quote by James E. Grunig

“The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach”

Quote by James E. Grunig

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James E. Grunig
James E. Grunig

James E. Grunig is an influential scholar in the field of public relations. His research focuses on organizational communication and public relations theory, which has had a profound impact on both academic research and public relations practice. more

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