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Quote by Bill Buxton

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Bill Buxton
Bill Buxton

Bill Buxton is a renowned expert in the field of user experience and research. He has over four decades of experience in design, technology, and media, serving as a senior researcher at Microsoft and delivering speeches at numerous international design and technology conferences. Buxton is known for his profound insights into user experience design and his passion for innovative technology. more

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“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us. Yet, if the air conditioning is perfect, nobody say anything and we focus, instead, on the task at hand.”

“Users scan a page looking for trigger words. If they find a trigger word, they click on it but if they don’t find it, they go to search. That’s the way it works on 99% of sites, although Amazon is an exception. That’s because Amazon has done a great job of training users to know that absolutely nothing on the home page is of any use.”