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Quote by Jeffrey Pfeffer

“In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above all, cultivate the media and those who will help you burnish your reputation.”

Quote by Jeffrey Pfeffer

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Jeffrey Pfeffer
Jeffrey Pfeffer

Jeffrey Pfeffer is a distinguished professor of organizational behavior and management, renowned for his research in organizational theory, leadership, human resource management, and work-life balance. He holds a professorship at the Stanford University Graduate School of Business and has authored numerous academic papers and books on organizational behavior and management. more

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