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“Sales and selling, does not have to mimic an episode from the latest MMA event. It is not a wrestling match that we are engaged in. It is a soft but firm persuasion match based on people learning to like us and to feel comfortable with us not just with the product we have. And remember this, our clients want to buy but they do not want to be sold. But they need to be sold on us, that is for certain.” — Chris J. Gregas
Sales and selling, does not have to mimic an episode from the latest MMA event. It is not a wrestling match that we are engaged in. It is a soft but firm persuasion match based on people learning to like us and to feel comfortable with us not just with the product we have. And remember this, our clients want to buy but they do not want to be sold. But they need to be sold on us, that is for certain.