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Quote by Satoru Iwata

“No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.”

Quote by Satoru Iwata

Author

Satoru Iwata was a Japanese businessman who served as the president and CEO of Nintendo. Born on December 6, 1959, he passed away on July 11, 2015. Satoru Iwata played a crucial role in the development of Nintendo, transforming the company from a small game company into a globally recognized entertainment company. more

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“Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.”

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“Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.”

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“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.”

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“With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases. We're making plans so that this type of thing won't happen.”

Happens Plans Type Following Release Titles Gaps Software Momentum Wii

Author:Satoru Iwata

“As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.”

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“I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.”

Thinking Firsts Wells Persons Able Used Found Games Easy Revolution Genre First Person Shooter Controllers

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“Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard in video game controls.”

Ifs Today Able Games Enjoy Revolution Standards Video Controllers Wii

Author:Satoru Iwata

“The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us - that there is merit in doing what is different - and at the same time, by changing Nintendo in accordance with changing times.”

Different Spirit Values Groups Taught Approach Entertainment Merit Taught Us Nintendo

Author:Satoru Iwata

“If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.”

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Author:Satoru Iwata

“Please understand, I am not saying that technology is unimportant. I understand that technology is important.”

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Author:Satoru Iwata