“Marketing is not about your agency winning awards. It's about your organization winning business.”
Quote by David Meerman Scott
Work
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
This resource provides actionable frameworks for leveraging contemporary digital platforms and techniques to deliver marketing messages directly to target audiences. The work emphasizes the shift from traditional mass media approaches to targeted online strategies, covering social media engagement, video content distribution, mobile technology applications, blog utilization, news release distribution, and viral marketing mechanics. Written for marketing executives, public relations professionals, entrepreneurs, and business owners, the book presents concepts designed to help organizations build brand awareness, generate leads, and achieve business objectives through digital channels. The author draws on experience in strategic marketing communications to structure guidance around practical implementation rather than theoretical frameworks. more
Author
David Meerman Scott
David Meerman Scott is a renowned strategist, born on March 25, 1961. He has over 30 years of experience in marketing and public relations, known for his innovative marketing strategies. more
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